Every time we buy a product or service we take a risk. Will it meet my needs? Will it last as long as I need it to? Will others judge […]
Your offer ladder should make for an easy first purchase Read More »
You are more than a label, more than a job title. You are more than what you do. Yet our networking introductions frequently concentrate on the label, on what we
Your networking introduction: what don’t we know? Read More »
Your central heating has broken down and temperatures are plummeting. You want your problem fixed… now. The trouble is you don’t know a reliable central heating engineer. What do you
Reviews help win customers Read More »
Have you set business ambitions for 2026. You might call them goals, aims, objectives, resolutions or something else but it’s generally agreed we should set a direction for the year..
How can we support your business ambitions in 2026? Read More »
As a former marketing consultant and trainer I love marketing. I know many small business owners who don’t. For me marketing is a creative challenge but needs a mix of
What’s one thing we can do to support your marketing efforts? Read More »
Success is more likely when you know what it looks like and set yourself and your business up to achieve it. But do most of us small business owners take
Setting up for success for yourself and your business Read More »
You’ve probably got lots of strings to your bow. You’re no one trick pony, but do you want to be known as a Jack of all trades? You may well
What do you want to be known for? Read More »
Customers have choices. Lots of them. We need to help the right customers to understand why we are the right choice for them. That means explaining what makes us different.
What makes you different? Read More »
Company of One: Why staying small is the next big thing in business by Paul Jarvis Published by Penguin 2019 This was our Book Club read in July 2025. We
Book Review: Company of One Read More »
Simon Sinek tells us to start with why because people buy why we do what we do rather than how we do it. Our why is often the reason we
What do you love about your business? Read More »
