What do you love about your business?
Simon Sinek tells us to start with why because people buy why we do what we do rather than how we do it. Our why is often the reason we […]
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What problems do you solve?
Customers buy for their own reasons, not yours. They buy what they want, not necessarily what they need. Typically, they will buy a solution to a problem. It may be
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What is an ambitious lifestyle business owner?
Would you describe yourself as an ambitious lifestyle business owner? That’s how John Lamerton describes himself in his book ‘Big ideas for small businesses’. I like the term. It describes
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My goat has been got!
I’ve seen yet another new networking group launch claiming that existing networking groups are boring. Every new group seems to launch with the same message. They claim to be breaking
My goat has been got! Read More »
Customers buy results
People don’t buy what you do or how you do it. What they buy is the result you achieve for them. Sales trainer Andy Bounds describes these as the ‘afters’
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Be an organised networker
Why be an organised networker? Networking is a significant investment in time and money. If you want the best returns on that investment you need to be an organised networker.
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Fabulous Networking Pinner in person
Our Pinner in person business networking group meets on the third Wednesday of every month. Our venue is Kafe Ador in Hatch End. Dipa Kotak will be our Group Leader.
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Delivering a compelling introduction when networking.
Many of us find it really hard to distil what we do into a compelling networking introduction. We find ourselves describing labels… I’m an accountant. Or become the kitchen sink
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Why should your ideal client choose you rather than a competitor?
We all have competition for our offers. That competition might come from another business offering similar services. It might be a business offering an alternative solution to our client’s problem.
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How can we help you to achieve your goals?
It’s that time of year when many of us are focused on planning for success in the year ahead. We set goals and, I hope, we think about how we’re
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