Do you think that your business is too small to need formal policies? It's not! Policies take some of the pain out of decision making. They make it easy for you and your stakeholders to know what they can expect and how they should behave. They can help set you apart from your competitors. Some […]
An in depth understanding of our ideal client underpins pretty well everything in business. Defining our ideal client is not a once and done exercise. People change. The world in which we do business changes. We change. It's therefore important that we revisit our understanding of our ideal clients from time to time. This working […]
Recently a friend shared a story of a client she was about to start working with suddenly going quiet and not responding to emails. Three months later she learned that the client had passed away suddenly. It had taken her husband three months to be able to access her emails and business information in order […]
I wish I had £1 for every business owner and start-up that told me their ideal customer is everybody. It's not! Even Amazon don't sell to everyone. Your ideal customer is someone who really wants what you do, is prepared to pay properly for it and is a pleasure to work with. Is that everybody? […]
Our working lunch sessions are a mix of learning and implementation. They are designed to focus on one small aspect of business development. This month's topic is 'your one sentence introduction' it might sometimes be described as your 'elevator pitch'. You might need this sentence when you meet someone new or for a very quick […]
Our working lunch sessions are a mix of learning and implementation. They are designed to focus on one small aspect of business development. This month’s topic 'Differentiating your business from your competitors'. Our customers have a lot of choice and sometimes that can be overwhelming. We need to help them make that choice and part […]
Our working lunch sessions are a mix of learning and implementation. They are designed to focus on one small aspect of business development. This month’s topic 'Making the most of your email list'. Your email list is gold but are you making as much use of it as you should be? Maybe you are spending […]
Your LinkedIn should support your networking. It offers a great way to build relationships with the people you meet. But it's also a great way to meet people over a wider area. But is your LinkedIn serving you as well as it could? In this session we'll cover... Your objectives for LinkedIn Optimising your headline […]
