The KISS principle.
Have you noticed how easy it is to overcomplicate things in business? Sales are low so we add new products or services to our offerings. A prospect goes quiet so […]
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How do you define your ideal client?
Do you resist defining your ideal client? I know many all business owners do. They fear that they will limit their business’ potential by restricting their client base. In fact
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What’s on trend?
At this time of the year I like to do a bit of research into forecasts of trends for the coming year. I wish I could say I’d found lots
Book Review: Do Penguins Eat Peaches by Katie Tucker.
Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want. by Katie Tucker published by Practical Inspiration 2023 Summary… I proposed this book to our
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Book Review: The Checklist Manifesto by Atul Gawande
Book Review: The Checklist Manifesto by Atul Gawande published by Profile Books 2010 This was our Fabulous Networking Book Club read in October 2023. It got mixed reviews from
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Finding your key influencers
We’ve all heard the expression that who you know is more important than what you know. It’s one of the reasons many of us network… we want to extend the
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Who are you… we really want to know!
Networking is about building relationships. We connect with a mix of logic and emotion, so we need to connect on both levels when we’re networking. We’ve heard the old mantra
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Does your why help us to buy?
I suspect you have been asked about your why before. It’s probably a topic you’ve given quite a bit of thought to. You may well have the answer. But how
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Drive, dedication and data
In a recent BizChat development session we were talking about marginal gains, the process of making small tweaks in lots of different areas to make great strides forwards. We talked
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Where does your business sit in the minds of your customers?
If I said, Aldi, Sainsburys, Tesco, Fortnum and Mason, Waitrose and Morrisons I’m pretty sure you would instantly sort them in relation to each other. You might sort by price,
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