Our connections can be reluctant to take our referrals on board especially when they haven’t asked for a recommendation. They can still be resistant even when they do ask if we know someone who could…
Their objections often have a ring of familiarity about them. You can help your network to refer you more effectively by sharing what those typical objections are and showing us how to deal with them.
What objections do people raise about your business?
Every business is unique so you’ll need to make your own list but here are some typical objections to get you thinking…
- I can do it myself. I don’t need to pay anyone to do it for me.
- By the time I’ve explained what I want I could have done the job.
- I’ve heard it’s very expensive to use ***
- How do I know I can trust them?
- I had a really bad experience the last time I booked someone to ***
- How do I know they are any good?
Some objections are unique to your type of business. For example, many people say they don’t like networking because they don’t like being sold to! Others say people just want to talk to their friends and not them! Others may claim not to have the time to network.
All of these excuses may be valid. They may be based on previous experience or chat amongst their friends. Our task is to get people to think again and give our referral a try.
Countering the objection
Objections don’t have to be the end of the story, but they do have to be dealt with to continue the conversation.
What do you offer to overcome your most common objections and provide reassurance to your prospects? The options might include…
- Guarantees
- Trial sessions and discovery calls
- Demonstrations and samples
- Staged payments or payments by results
- Opportunities to view completed projects
- Case studies
- Testimonials
- Opportunities to talk to existing clients
- Frequently Asked Questions
- Buyers’ Guide
Help us to help you.
In our October 2026 introduction rounds we’d like you to share some of the objections your prospects typically raise. How can we overcome those and encourage them to check you out?
