Articles

As a former marketing consultant and trainer I love marketing. I know many small business owners who don’t. For me marketing is a creative challenge but needs a mix of

Setting up for success Success is more likely when you know what it looks like and set yourself and your business up to achieve it. But do most of us

Simon Sinek tells us to start with why because people buy why we do what we do rather than how we do it. Our why is often the reason we

Customers buy for their own reasons, not yours. They buy what they want, not necessarily what they need. Typically, they will buy a solution to a problem. It may be

Would you describe yourself as an ambitious lifestyle business owner? That’s how John Lamerton describes himself in his book ‘Big ideas for small businesses’. I like the term. It describes